AuthorAndGrowRich Blog

Here I sit in my hospital gown ready to have my knee scoped.

It’s given me time to reflect on life. Somehow sitting in a hospital room does that.

Especially before surgery where I am to have my right knee scoped.

(I look forward to being able to play basketball again without pain!)

Yesterday, I revealed a video that showed you just how easy it is to make $500,000 in less than 5 minutes. I also revealed to you how unethical marketers manipulate Clickbank, PayPal and other bank account images.

If you have not had a chance to view this 20 minute video, do so right immediately. Never will you look at someone’s social proof using screen caps, which is another way of referring to bank account images that many marketers use to show you how much money they supposedly are making.

In a post last weekend, I discussed the difference between marketing with number and social proof marketing. Social proof marketing is the most powerful way of getting around the resistance of a jaded, cynical market place today.

Although business is ultimately about understanding your metrics—your numbers—it can be used against you when this unethical marketing practice is used to deceive you. This is really one of the most popular black hat marketing techniques I showcase for you on this video.

In fact, Fiona, my wife sat incredulous that people not only do this today, but they do this all too often.

Just before I go ‘under’ in the next hour, I wanted to provide you this concept. It’s the reason that we have created a Consumer Awareness Report on the Internet Coaching Industry. This can be found at http://CoachingPrimer.com.

It’s one of the principles of our book, Author And Grow Rich: become the advocate of your industry in terms of creating the best education for your target market. Move the free line like we have in giving a scholarship to Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com. And where we have done this again with http://CoachingPrimer.com where you will discover the hidden persuasion strategies that rob people of their desire to leave their legacy.

As a former Vice Principal, it means a lot to me to not only tell you, but show you. Why? Since the very few people who have truly made it on the Internet are not educators and do not come from a teaching background. It’s also a great way for me to fight back against a growing tide of deceit that is growing and robbing ordinary people just like you of your hard earned money.

In the Recommendation Age, you must always educate in terms of social proof. In other words, contextualize your content to the social proof that you created with those who are representative of your ideal clients.

One of our ‘speed to market’ principles is this: you must look within for value and look without for perspective. This type of rapid business development focuses on educating you target market by showing them what they really need to be aware of before making any purchasing or investment decision.

In the case of one of our Consumer Awareness products found at http://CoachingPrimer.com, we created this to provide you an assessment instrument so that can make an objective decision based on what you really need.

Watch this video series now. You will never look at someone’s screen capture of their so-called PayPal, Clickbank or bank account images again when they try to trick you into thinking how successful they are.

Watch me make $500,000 in only 5 minutes! Take 20 minutes out of your busy schedule and educate yourself to be aware of this downright dirty persuasion technique: the manipulation of numbers!

Part 1: http://youtube.com/watch?v=XEbh35ukEMs

Part 2: http://youtube.com/watch?v=tR25ZY8dbzA

Part 3: http://youtube.com/watch?v=fjaflb3Rqhk

To Your Legacy!

Glenn

It actually bothered me more than being a victim of a big name marketer who used a new white collar crime against me last week to create his idea virus.

If you missed a new black hat marketing technique with media releases, than it might be best that you do NOT read the posts below as they do speak to the depravity of many online marketers todays.

And you better believe this person knew what he was doing!

I hated writing about it. (I will let you know later on this week how I plan on getting even. You might be surprised about what I am planning on doing–just a warning!)

But I hated this more!

When I was a Vice Principal, one of the things that I detested the most was the fact I had few opportunities to have any meaningful dialogue around my area of passion.

Are you trapped with few people to talk to about what you are really passionate about?

For me, it made going to school every day an incredibly lonely affair.

So what did I do about this?

I certainly could have done what most people do, and that is to become a whiner…a complainer…or even worst, a cynic.

Yuck!

Instead I did this.

I got even. Big time even.

(Getting even, if you do it right, is the most powerful way of generating the kind of action to kick your butt into gear by the way.)

I created a system to help you share you passion so that you can wake up feeling inspired each day.

The system is outlined in the new book, Author And Grow Rich.

(http://www.AuthorAndGrowRich.com)

And I created the first business authoring mentoring program which is centred on using real people just like you as case studies.

As a special thank you for your loyalty with Awakened, LLC…and as a way of saying thank you for putting up with the blog posts from last week around something really negative, I am gifting you a live $10K Platinum mentoring session recorded from a call with one of our clients, Ken McArthur.

Before you download the MP3 file, remember that your target market wants two important items from you.

They want your experiences. And they want your system of self reflection.

In other words they want you to share your passion with them.

That’s one of the keys that make Entrepreneurial Authoring different from any authoring program in the market place today.

Isn’t it time you took time to honestly reflect on where you are at in life.

Isn’t it time to be viewed differently–as someone how takes one’s passion seriously?

Isn’t it time to be a leader in a market place that wants your passion?

Download this MP3 recording and discover how social media can allow you to share your passion to a global audience.

To Your Legacy!

 

 Standard Podcast [28:08m]: Play Now | Play in Popup | Download

Thank you to all of you who have responded to my latest post re: unethical media releases.

Please, for all those who have emailed me directly, please use the blog. I really appreciate it.

I don’t intend to be negative and I certainly don’t want to sling mud. There is too much to be positive about and it is something that I have always strived to be–positive in all that I do, including my outlook on life!

Several people have referred to this unethical practice using media releases as a black hat marketing strategy and that is exactly what this is.

Before I share with you what I plan on doing, I want you to understand the following five point that separate the black hat marketers with the white hat entrepreneurs…

That means that we must define our terms first. Definition of terms is always crucial. Just like when we advertise that no one else is teaching *how to* create customized education, we mean just that. This not to take away all those who sell free reports (hundreds of entrepreneurs), or from those who have used customized free reports (Denis Waitley, Brian Tracy, Eben Pagan and Alex Mandossian have used them—very few others), but no one today *teaches* how to create them, let alone has created software to do this for you.

(By the way, we have been teaching the science of using assessment instruments in order to customize your content for the past 6+ years, but I digress.)

That leaves us with two terms to define. A Black Hat Marketer is someone who manipulates marketing techniques and strategies to under mine some else’s promotion or leverage another’s success for their own success. I refer to this person as a marketer and not entrepreneur as I do NOT consider unethical practices to be a part of entrepreneurship.

A White Hat Entrepreneur is someone who puts value and one’s prospective clients first. This person combines one’s passion and expertise and creates incredible value from the person’s unique perspective (UPP) and one’s system for solving defined problems (USP).

A Black Hat Virus is the worst kind of virus. It combines elements of truth with elements of dishonesty. It does what Mark Joyner discusses in his book, Simpleology, which is to get the market place to agree upon some basic truths, and then take them down a path that simply cannot be verified. (Note: I am not saying that Mark’s book has anything to do with black hat marketing!)

Here is the etymology of this type of black hat virus:

1. The Black Hat Marketer makes a decision to focus on ‘you’ and not the value that you can put into the market place. This is always a recipe for disaster and what causes me to laugh every time I see another ‘business-in-a-box’ product being advertised. Now, I am not saying that every marketer that creates these kind of products is a black hat marketer, but they are preying on the ‘quick rich’ mentality that always leads to disappointment to those who buy these products.

2. The Black Hat Marketer creates the virus by piggy-backing on the success of the White Hat Entrepreneur instead of creating one’s own case studies. This is one of the reasons that every program we have has been case-study driven. In fact, in our latest book, Author and Grow Rich (http://AuthorAndGrowRich.com), each chapter ends with a case study.

3. The Black Hat Marketer advertises to the media that this person and the White Hat Entrepreneur have a great partnership.

In the Recommendation Age, you must have social proof or you are dead in the water. Every media release that we produce today is case-study driven.

Again, when you come from the place of that sweet spot which is the intersection of your passion/expertise, you come from a unique place that incorporates your UPP, which is one of the keys to carrying a virus into the market.

I have referred to Seth Godin’s book, All Marketers Are Liars, several times (by the way, the thesis of the book is not that legitimate companies do anything unethical, but that they are masters at telling a story of what they do—critical in the Recommendation Age.) and the need to craft your UPP.

However, what is even more powerful is your ability to have others take this to the market for you.

4. The Black Hat Marketer Uses half-truths—the ultimate black hat deceptive technique—to promote the relationship to the world in the best form of social proof today—the power of promoting thru the power of the media.

We have all been conditioned to believe the words of an expert. It’s the strength of Milgram’s Law and the fact that if you do not have a book in The Recommendation Age, you are a nobody.

In fact, I challenge you to consider that last interview you watched on Larry King Live, CNN, or FOX News. Did you once question the words of the expert being interviewed? And did you realize that the person being interviewed was an author? (In fact, the expert must be an author in order to gain the media coverage in the first place.)

This is what makes this deceptive practice by this marketer who used me in a media release all the more deplorable!

5. The Black Hat Marketer fails to let the White Hat Entrepreneur know that there was a ‘supposed Joint Venture’ created between the two!

This is the ultimate form of deceptive Black hat Joint Venture partnership.

These are the five keys to creating a black hat virus.

I had no intention of blogging about this, but since it happened to me, I thought it a perfect venue to inform you to be careful.

This is definitely not over with.

By the way, I am planning on phoning this person and will inform everyone of the outcome.

And to end on a positive note, The ‘Trump The Donald’ Contest has taken off with a bang!

http://AuthorAndGrowRich.com

One thing I have always stated: When you build momentum in the market place, there will be all kinds of situations that come about to try and derail your focus.

Stay tuned as I keep you informed about the outcome of this form of black hat marketing and how this situation is resolved…

To Your Legacy!

Glenn