‘Speed To Market’ Author Your Success Business Momentum Principle
Last week I did the world’s second webcast live from pier 60 in Clearwater Beach, Florida.
Two weeks before that I did the world’s first live webcast from Times’ Square in New York City while I was in New York being filmed by a t.v production company who is getting ready to launch a home based business series involving my company.
One of the main purposes for doing the live webcasts in front of these webcams includes this principle: to show you what momentum feels like with your business.
It’s important to realize that the book Author And Grow Rich is not about showcasing numbers to you about what I have done with my business, but revealing to you the lives that have been profoundly affected (over 1,800 case studies and growing rapidly.)
This brings up an important point that goes hand-in-hand with the new era in which we live. The Recommendation Age is not about delivering more information to the market place; it is about the transference of emotion.
Seth Godin, one of the greatest aggregators of knowledge today, writes in his book ‘All Marketers Are Liars, that if you can’t tell a powerful story today about your company than you will not be listened to in an overcrowded market place.
That brings up an important principle I want to share with you right now. The Recommendation Age is about reaching a cynical, jaded market place using a qualitative approach, not necessarily a quantitative one.
This coming week I am going to reveal to you an amazing video that will bring out the number one blackhat marketing technique that many marketers use today involving numbers—which is a component of quantitative marketing (NOT qualitative marketing).
Author And Grow Rich is not about showcasing numbers about what my clients have done necessarily, but in showing you how lives have been profoundly affected. Nothing beats Joel Comm has become a multi-millionaire and sharing with you how his business has turned him into a multimillionaire.
Or how Wes Waddell turned his passion toward the digital scrapbooking industry. After nine months of working with my company, Wes was able to leave his Systems’ Engineering job and today has the largest digital scrapbooking membership site on the Internet today.
Or take Margaret Merrill for example, a single mom with two kids who took these principles and launched not only a business but her 510 (c) 3 as well. Today Margaret uses her book to sell licenses to some of the biggest names to people in the personal development field. Today Margaret has created a retreat center and teaches Navajoe culture. Today Margaret Merrill is living her legacy all because of what her book has done for her.
These real case studies are examples of what I refer to as qualitative marketing. It focuses on showcasing to you how lives have been changed. This type of marketing is not about you. It is not about your ‘numbers’. (The few people who do ‘toot their own horn’ because they done what they claim, do not know how to teach what they have done.)
Social proof and not numbers is the answer to getting your message out in the Recommendation Age. Beware of markets who use their ‘paypal accounts’ or ‘clickbank accounts’. I will show you why this coming week. You definitely do NOT want to miss this.
It’s the reason that Alex Mandossian on a recent call with me (http://AuthorAndGrowRichBookTour.com) explained that he has never seen more video testimonials associated with a book or a program before.
What social proof really does is allow others see what you have done with your market place. It allows you to meet this ‘Speed To Market’ principle: ‘It’s not the idea that counts, but the presentation of the idea.’
Stories from your successful clients are critical to reach a market place that doesn’t want your numbers. They want an authenticated person and system to help them.
This is why social proof in the context of video is critical to your success.
Finally, the social proof to Author And Grow Rich simply involved me taking the video testimonials that we have for our book and transcribing the audio conversion into the written format.
You can build the same momentum very quickly for yourself. In fact with these video testimonials we repurpose them in many different ways and I will share this with you in the coming days including how we create a dual tract in our marketing efforts with video testimonials focusing on conversion and lead generation.
Stay tuned as I reveal this system. No one today is teaching how to integrate the offline world and online world until now.
Don’t hesitate to phone our International Headquarters in Canada at 519.542.3043 if you have any questions or need assistance. Remember, I am a former Vice Principal and really enjoy having adults enter or call my office!
To Your Legacy.
Glenn 
Tags: Alex Mandossian, All Marketers Are Liars, Author Your Success, authorandgrowrich.com, blackhat marketing, business momentum, http://AuthorAndGrowRichBookTour.com, Joel Comm, Recommendation Age, Seth Godin, social proof, Speed To Market, video testimonials
May 4th, 2008 at 12:24 am
I think Glen’s marketing approach is unique and attention getting. The concepts and opportunities to become wealthy are many but the approach of using a book with social proofs is a winner. I am looking forward to the next information.
Changing America as the Voice of Prosperity.
May 7th, 2008 at 1:27 pm
In the paragraph below in the blog; ‘Speed To Market’ Author Your Success Business Momentum Principle (http://authorandgrowrich.com/blog/speed-to-market-author-your-success-momentum-principle). there is a typo. the “510(c) 3 should be 501(c) 3 for a not-for-profit corporation.
Or take Margaret Merrill for example, a single mom with two kids who took these principles and launched not only a business but her 510 (c) 3 as well. Today Margaret uses her book to sell licenses to some of the biggest names to people in the personal development field. Today Margaret has created a retreat center and teaches Navajoe culture. Today Margaret Merrill is living her legacy all because of what her book has done for her.