How Could A VIP Cocktail Party In LA Teach You To Write A Book Fast?
Friday, June 13th, 2008Quick write this down right now. Embed it in your mind.
Speed To Market Principle: It’s Publish Or Perish In The Recommendation Age. The best recommendations come because you have a book that solves a very particular problem. One of the least understood strategies that is missing in every writing program is not only how to fast write a book in 10 to 15 minutes a day, but how to translate this into massive momentum while you are doing this.
Two weeks ago I hosted a VIP cocktail party in Los Angeles.
Big names attended this party…
Mark Victor Hansen of Chicken Soup For The Soul.
Tony Rubleski of Mind Capture Group.
Rich Frishman of Author 101.
Bla bla bla! 
I was also able to meet with clients, including Robert St. Louis, a real estate investor.
Maybe that impresses you. Maybe it doesn’t. The bottom line is this: they are just ordinary people like you and me. But they have done something that few people have achieved today. They wrote a book that positions themselves as the industry expert.
Before I share with you a few concepts about how to fast write your book, I want you to understand that context is critical in the Recommendation Age. Context involves all the emotional aspects that surround your book. This involves three important elements: your million dollar story and what we refer to as your UPP (your Unique Personal Proposition), your social proof and your use of the Expert Positioner Software which helps you reframe what you do so that your target market ‘gets it’ at a deep emotional level. The key to ‘getting it’ is that the problem that you solve is tied into their negative perception of what your competitors do NOT do.
We teach our clients to never write your book devoid of market feedback. Entrepreneurial authoring is all about writing in the context of your market place. It’s about utilizing metaphors that subconsciously reprogram your mind to see yourself creating and leveraging momentum. It’s about easily implementing some simple Web 2.0 tools, using what no one is teaching today shooting video in real time that captures your momentum and showcases to your market place that need to look to you as the thought leader of your industry.
Momentum is a perceptual thing. It is rooted in a combination of action and trust. The former, action, needs to be felt—this is why video is the perfect carrier of your recommendation as it communicates the ‘body language’ of your message. Trust is firmly tied into emotion and requires you to position your social proof and your million dollar story in terms of empathizing with your target market.
Notice I make mention of the word ‘empathy’ and not ‘sympathy’.
Empathy is rooted in not only emotionally bonding with your market place, but in positioning your solution to their problems as the only trusted source to meet their wants. This involves self reflection on your experiences and putting them into a system. It’s really easy and in modules 7 and 8 of Basic Author For Business Profit from http://AwakenTheAuthorWithin.com, I discuss in depth how to do this.
Remember this ‘Speed To Market’ principle: He/she who self reflects the greatest controls market places.
Your system involves thinking from what you are trying to prove. Eliminate the words ‘topic’ and ‘idea’ from your writing. Your job is to transform an idea into a recommendation that involves proving your system is uniquely created to solve a specific problem or problems that plague you ideal clients.
When you are able to powerfully transform an idea into a recommendation, the clarity that brings is the foundation to writing quickly, especially when you do this in the context of a hungry market.
And that brings us back to realizing that ‘context’ is everything.
I want you to note something important before I show you what I mean.
Remember that I just shared that you must become the ‘thought’ leader of the Recommendation Age. Even though in the following video, I am not actually writing a book or creating a product, I am doing something much more powerful. I am building momentum for what I do in the real world. And most importantly my subconscious mind is seeing myself in business.
Author Stephen Covey says everything is created twice—once in you mind and once in the real world.
But note this when it comes to perception and fast writing you book. Perception is everything and also involves two levels of reality. Note this Speed To Market principle: A person’s quick perception of you is their reality.
Your perception of your business success is determined by what you do in the market place to see yourself as a thought leader and is as important as your target market’s perception of you as the thought leader.
After shooting the following video, I had Mark Victor Hansen come up to me impressed with what I did before a live VIP cocktail party my company sponsored.
In fact, many people commented that this was one of the most important revelations of market momentum that they have seen. This is exactly what we teach our clients. Never write separate from market feedback. Always write in the context of making an impression.
Yes, you can attend a $5,000 to $10,000 writing boot camp in Hawaii or some other exotic location and spend an industry average six years waiting to get your manuscript picked up by a New York publisher and then finally published.
Or you can take an idea, transform it into a powerful recommendation and create the social proof that is required to make your writing successful in the Recommendation Age.
As I stated at the outset, it’s publish or perish. Publishing your thoughts must always be done in the context of the market place where you get a chance to think out your system– not on some island detached from reality.
Watch this now. Live from the Westin Hotel at LAX (not an isolated island!)…
To Your Legacy!
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