AuthorAndGrowRich Blog

Are you ready for fast content delivery?

Here is  a step-by-step process to fast create your idea virus and sell your writing.

Today I was interviewed by Andy O-Bryan and had dozens of people emailing me re: the power of the content that I gave.

If you want the most content that I have ever delivered in 30 minutes focused on the following:

–>How to start from scratch with your own Assessment Instrument

–>How to create your own customized free report

–>How to create your own front-end CCP (curriculum continuity program

–>How to move the ‘free-line’ and so much more.

Then…

Download the MP3 below and listen away.

But first a warning: arm yourself with pen and paper and get ready to rapidly execute.

Listen to Glenn’s Call Teleseminar with Andy O’Bryan

Time to live your legacy!

Glenn

Yesterday in our live coaching session with Ken McArthur we revealed the new Awakened Software to help Ken create his own customizeable free report. Now first of all what I am going to reveal to you, this has not been taught before. A customized free report created within an assessment instrument is the most powerful way to bridge the Information Age with the new era that we now live in…The Recommendation Age. This is the best way to sell your writing.

Here are some key points that you must know about creating your own customized Assessment Instrument in the context of creating your own Case-Study Driven Curriculum Continuity Program (CCP). What you are really doing is creating a powerful content-rich idea virus that is the best way of leveraging the power of Milgram’s Law (The market place believes the words of an expert–and almost blindly so!) and Zipf’s Law (The market place rewards those who are perceived to be the leaders in an industry.).

(First of all, the best way for you to discover how to do this for yourself, you should watch the one hour webinar that we recorded on our live coaching session with Ken. This can be found at http://BooksMeanCredibility.com. For only $1 you can get this content rich recording as we show you exactly how to do this for yourself. If you are really interested in creating a unique category where you can easily eliminate all competition as your write to earn, I can’t tell you how important it is for you to watch the recording of this webinar.)

1. The best way to position a front-end CCP  is thru the power of an assessment instrument. Take the following one to see how this works from http://BusinessMentoringScoreCard.com.

2. The assessment instrument should be created to reflect the key differentiating factors that make you different from all your competitors. It is crucial that it–your assessment instrument–also taps into the ‘negative perception’ that your target market has of your competitors. This is really important if you want to create high end information programs and services. You must develop a system to ‘write to earn’.

3. Your assessment instrument should be created so that clients can quickly self-reflect and answer the rubric (rating scale) that is used to allow your differentiation to be fully explained. In fact, your rating scale should get your target market to ’see’ more fully what makes you different in the market place.

4. Your rating scale should have four options. The most valid answers will come when there are no opportunities for fence-sitting such as a rubric of 1 to 3. In this scenario, many people will just provide a 2 rating instead of really considering an honest answer. Rating scales that provide and odd number of options should be avoided and rating scales that offer scales of 1 to 10 or even worst 1 to 100.

5. The questionnaire should be ‘php’ driven to allow the bridge between the conveyance of fact (characteristic of the Information Age) with the transference of emotion (characteristic of the Recommendation Age we now live in). In other words, this is a great opportunity for you to begin to ethically control your market place. One of the most powerful ways to persuade your optimum clients is to get them to a) self reflect on key criteria that they need to be aware of before making any purchasing decision and b) do something–in this case garner their feedback using a rubric.

6. Your Assessment Instrument should be tied into a free report. When you generate this with the Awakened software that we use with clients, such as Ken McArthur, you allow the report to be customized.

7. One of the best conduits to teaching your content is in the context of free reports. In the Recommendation Age, you must offer more than a free report. You must customize it.

8. Evaluate the validity of your target market’s responses with the actions that they end up taking with your front end CCP. Now you can track what’s really working with your marketing.

9. And most importantly, if you take the time to create your CCP correctly, you will ensure that it is Case-Study Driven. Check out Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com to see this for yourself.

10. We have analzyed the statistics on converting potential clients into purchasers of our lead products and there is an increase in sales by a factor of 3X when you lead with an Assessment Instrument that produces a customized free report.

On Thursday at Noon, I will show you the exact numbers that will shock you into the power of what I have just explained. To get the details of tomorrow’s call, you need to register for Basic Authoring For Business Profit from http://AwakenTheAuthorWithin.com. Once you qualify for the e-Class, you will have the ability to register for this call.

I will delve deeper into the power of assessment tools and customized free reports in my next post.

Please feel free to respond and pose your questions.

To Your Legacy,

Glenn

Ten Secret Ways to Make Your Brain Get The Write Idea

Once you have an idea for a book and a plan for how to get it written and marketed, it’s time to put your brain to work with some writing exercises. Here are 10 different tips to help your brain get the ‘WRITE’ idea:

• When an idea comes to you, usually unexpectedly, it is time to write ¾ right now! Record it on anything that’s handy and transfer it to full size paper as soon as possible so you won’t lose it.
• You should write as long and as often as possible when you’re “in the mood” to write. Ideas can flow over a period of minutes, hours and days so steal time if you have to in order to write when you are on a roll. It’s a justifiable action.
• Write in the places where you are most inspired and where you go to relax and rejuvenate yourself. If you write in these places you will increase writing time because these are the places you frequent in order to make sense of life. Inspirational locations bring out the best in you.
• Carry with you at all times key words and phrases from your Table of Contents along with supporting points you want included. Use this barebones outline to write in the waiting rooms of doctors’ offices or while your wife/husband is shopping or whenever the opportunity presents itself. Key words and phrases are all you need to get you started writing. They are all the inspiration you need.
• Get up a little early 2 or 3 days a week or go to bed a little later 2 or 3 days a week. Set aside this time to write. You might also consider using part of your lunch hour, if you get an hour, to write a few days a week.
• If you are a sports fan write between periods, at half time or even during those 3-5 minute commercial breaks. You might also try keeping the sports event on the TV ‘muted’ even when the game is on. If I’m rolling along with my writing I don’t really need the sound to understand what is going on and I can always un-mute the TV if something interesting is going on.
• If you’re writing a particularly interesting or important section of your book, leave it out where you can see it. It’s easier to just pick it up and write for a few minutes if it’s readily available. Having your work handy also generates ideas just by looking at it. You can jot down those ideas in the margins of your work. (In our house my papers may get moved in the tidying process. Make sure you know where your spouse puts those tidied papers! Consider investing in an “inbox” for those inevitable fits of housecleaning; that way, you will never lose something important.)
• If you have kids, arrange to exchange babysitting or child watching sessions with someone to allow you to write in a large block of time during times when it’s your best time to create. I’m a morning writer and a sports watching writer. Exchanging child sitting time must be mutually beneficial. Using this kind of arrangement also removes any guilt and frustration you might experience regarding finding and using large blocks of time.
• Pay someone to look after the children. At crucial times in the book authoring process this may be a good investment. This is especially true if writing is a re-creational activity for you. You deserve time for yourself doing what you want to do that has a positive impact on your life.
• Request for your birthday a weekend retreat to write your book. Pick a location that’s inspiring for you, relaxing but not distracting, and where interruptions are at a minimum. It could be at a friend’s house or cottage while they are away for the weekend. Or better yet, send your family away on a great weekend vacation while you stay at home in the comfort of your own office. This plan works just as well for a single day as it would for a weekend.

Watch this blog for more articles with additional strategies that put your brain to work for you, but even starting with these ten strategies will propel you toward success