AuthorAndGrowRich Blog

According to David Hancock, CEO of Morgan James Publishing, it takes the average person 100 formal book proposal submissions only to get a publisher to say ‘no’. Many submissions go unanswered, and many publishers disallow simultaneous submissions.  This typically increases the time it takes for a book to get into print.

Although acceptance with a major New York publisher normally takes dozens of rejections, for internet marketer and affiliation expert Ken McArthur, it happened quickly.  His proposal got him the coveted “yes” after only a handful of submissions.  When Career Press accepted the proposal for his debut book, he was faced with the challenge of actually writing the book to meet a deadline less than four months away.  His book, already available on Amazon.com and Target.com, is part of the publisher’s spring 2008 catalog of releases.

He sought coaching from Glenn Dietzel and his team at Awakened LLC for assistance with the writing and business development process.  Dietzel created the world’s first live author coaching event in order to let subscribers listen in and follow along with his complete authoring system.

Participants in the live author coaching program, called “Books Mean Credibility,” have access to the weekly coaching sessions plus other educational materials to help them author their own books for as long as they stay in the program.  Those who follow the same steps McArthur took can write their own lead generating book and build a business around it.  Dietzel and his team are teaching McArthur how to properly position his book as a lead generator for the business he is building around it.

Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card.  Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book.  McArthur’s book, now in the hands of his publisher, is designed to be entrepreneurially sound so that it naturally leads readers into a deeper relationship with the author and his material.

Impact:  How to Get Noticed, Motivate Millions, and Get Noticed in A Noisy World reveals the key strategies used by some of the most influential people in the world. These people create a measurable effect on millions of people. Stories of well known and ordinary individuals alike illustrate vital impact strategies.  Readers learn a simple, strategic system to get attention for their most important messages.

The most successful authors do much more than sell books.  Royalties are incidental income as compared with what they generate from income streams such as speaker fees, workshops, home study programs, coaching programs, consulting fees, and other products and services.

McArthur’s book is merely the introduction for a full range of products and services.  Even before the book is available, he is building an online Impact community called The Impact Factor.  Concurrent with the launch of the book in May, McArthur will offer a coaching program and other services.  He has designed the online community so that anyone who refers a sale earns a commission.  Now that McArthur’s book is complete the live weekly calls, also available for download to subscribers, reveal traffic generation and other business development strategies.  It remains to be seen just how far McArthur will take this venture.

Books published by New York publishing houses tend to garner a higher degree of respect than those published outside of the Big Apple.  Authors with New York books often find it easier to get media attention than those using other methods, such as small presses or print-on-demand publishers.

Unfortunately, the road from completed book manuscript to publication through traditional channels is a long one with numerous challenges.  A first-time author must first create a formal book proposal which will take weeks of work.  Next, the writer goes through the process of submitting it to publishers and/or agents.

According to David Hancock, CEO of Morgan James Publishing, it takes the average person 100 formal book proposal submissions only to get a publisher to say ‘no’. Many submissions go unanswered, and many publishers disallow simultaneous submissions, increasing the time it takes for a book to get into print.

Agent and Author Terry Burns interviewed over 600 multi-published authors and found that it took them an average of 6 years to see their first completed book in print.  He also learned that 87 per cent of the authors he interviewed got their first book published before an agent accepted them as a client.

Getting an agent requires an audition process as well.  An author must pitch the agent, show them their book proposal before the agent determines whether or not she can sell the book to a publisher.  Thus retaining an agent is no guarantee that the book will be published by a New York house.

When signing a book contract with a traditional New York Publisher, the author loses control of the book’s content and cover design, as well as the rights to the book.  The author typically earns less than 10 per cent of the sale, which translates to less than one dollar per book sold.  If the author hires an agent, the profit margin is less, because the agent’s fee is 10 (and sometimes 15) per cent of the author’s share of the profit.

Dr. Larry Smith, an Ironman triathlete and chiropractor, not only turned his personal tragedy into triumph, but discovered how to dominate his niche.  He invested in a complete authoring and business development system with instant access to a book’s in bookstores New York Publisher.

David Hancock of Morgan James Publishing offers the advantages of a New York Publisher without the drawbacks.  His entrepreneurial publishing model gives authors control over their own books, influence over cover design, and most importantly, his authors retain full rights to their books and earn a 20 per cent commission on each sale.

Hancock teamed up with Glenn Dietzel of Awakened LLC, whose Entrepreneurial Authoring Program teaches clients to write a money-making book in 12 hours of actual writing time.  Clients who complete the program discover how to write a book that is “entrepreneurially sound” and have instant access to Morgan James Publishing, without writing a book proposal or going through years of submission and rejection.

Glenn Dietzel’s Entrepreneurial Authoring Program and individual business mentoring teach clients how to create a book that is an entrepreneurially sound lead generator for a well-structured business.  A book that is entrepreneurially sound naturally leads readers to interact with the author and continue to do business again and again.  The book is specifically designed as an invitation to take part in the author’s other services.  Special offers and free gifts of value to the reader are tucked into the pages of the book.

Dr. Smith’s inspiring book Embrace the Journey of Recovery and his passionate presentations have given hope to thousands of people recovering from addiction.  It was by following Dietzel’s Entrepreneurial Authoring principles that Dr. Smith was able to find his true voice and share his astonishing story of recovery. Today Dr. Larry is one of the most recognized leaders in Chiropractic without a PhD because he is a published author.