AuthorAndGrowRich Blog

According to the Association of American Publishers, 83 per cent of Americans want to write a book.  Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card.  Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book.  These two examples demonstrate a profound principle.

The most successful authors do much more than sell books.  The money earned in royalties is incidental income as compared with what they generate from income streams such as speaker fees, membership communities, home study programs, coaching programs, consulting fees, and other products and services.

Wes Waddell is an example of this principle in action.  Waddell was able to leave his systems engineering job and run his business with his wife Kathy full time because he discovered the power of having their own book.

Waddell invested in a proven system that teaches would-be authors how to write a money-making book in 12 hours of actual writing time and use it as a lead generator for a thriving business.  His book, Computer Scrapbooking with the FREE OpenOffice Software Suite is one of the methods he uses to bring scrapbookers into his membership site.

Glenn Dietzel of Awakened LLC has dozens of video testimonials of successful clients on his website and blog, including Waddell’s.  Dietzel’s Entrepreneurial Authoring Program and individual business mentoring teach clients how to create a book that is an entrepreneurially sound lead generator for a well-structured business.  A book that is entrepreneurially sound naturally leads readers to interact with the author.

Waddell said, “I love that short commute past the coffee pot into the office.”  He discovered that having a book boosted not only his business credibility, but his personal credibility as well.

Today Waddell has created the Internet’s largest membership scrap booking site.  A testimonial on his site states, “…I can’t believe what you are doing today and what you were doing when I joined your site. If anyone had told me that this site was going to become BEST SCRAPBOOK WEBSITE I wouldn’t have guessed that the growth of capabilities in digital scrapbooking would be so vast…”  Quotes such as this show that readers are led to interact with the author and continue to do business again and again.

According to the Association of American Publishers, 83 per cent of Americans want to write a book, but for those who follow through, the publishing industry has grim news.  Publisher’s Weekly reported that in 2004 Nielsen Bookscan tracked sales of 1.2 million books.  Unfortunately, the vast majority did not even sell a hundred copies.

The number of books that sell over one hundred copies is minimal, with 950 thousand selling fewer than 99 books.  What this indicates is that just over two per cent of the total number of books published break into triple digit sales.

Taking a look at the cream of the crop, 200 thousand titles sold fewer than a thousand copies.  Only 25 thousand books sold more than 5 thousand copies.  Fewer than 500 sold more than 100 thousand copies.  Only ten books sold more than a million copies each, demonstrating that one thousandth of one per cent of books printed make it to seven-digit sales.

Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card.  Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book.  These two examples demonstrate a profound principle.

The most successful authors do much more than sell books.  The money earned in royalties is incidental income as compared with what they generate from income streams such as speaker fees, workshops, home study programs, coaching programs, consulting fees, and other high end products and services.

Drew Miles, The Wealth Building Attorney, is an example of this principle in action.  He had his book manuscript sitting in a drawer for a couple of years.  He had the idea and the basic structure, but did not have the time or the know-how to complete and market his book. Miles invested in Awakened LLC’s proven system that teaches would-be authors how to write a money-making book in 12 hours of actual writing time and use it as a lead generator for a thriving business.

Glenn Dietzel’s Entrepreneurial Authoring Program and individual business mentoring taught Miles how to create a book that is an entrepreneurially sound lead generator for a well-structured business.  A book that is entrepreneurially sound naturally leads readers to interact with the author and continue to do business again and again.  The book is specifically designed as an invitation to take part in the author’s other services.  Special offers and free gifts of value to the reader are tucked into the pages of the book.

Through the authoring program Miles exemplified two little known laws.  The first is called Zipf’s Law, which states that people will follow an industry leader. The second is Milgram’s Law, which states that people will follow an expert almost blindly.
Dietzel’s program provides a complete authoring and business development system with instant access to a book’s in bookstores New York Publisher.  David Hancock of Morgan James Publishing offers the advantages of a New York Publisher without the drawbacks.  His entrepreneurial publishing model gives authors control over their own books, influence over cover design, and most importantly, his authors retain full rights to their books and earn a 20 per cent commission on each sale.

Miles book, Zero to Success: 10 Keys to Creating a Very Profitable Business by Legally Keeping More of What You Make launched in the fall of 2006.  Being a published author has boosted his credibility.  He launched a successful coaching program and his speaking business around this book.